NOW LIVE! Today's the day you meet your new best friend. You don’t have to leave Wolfy behind... In 'Pets & Sidekicks' your companions level up with you!

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Message: <blockquote data-quote="OnyxPharaoh" data-source="post: 5446172" data-attributes="member: 6669063">Brand recognition is far easier to obtain now with mass communication and internet technology. Brand loyalty is created simply through the creation of a superior product and maintaining a strong relationship with your consumers. This should be easier in the RPG industry than in others because we are talking about, as you said, a small market. Being a niche market with educated consumers makes reaching your customers easier. People have self inflicted restrictions on where they obtain their gaming products making placement even easier.  But you are right, it is a small market, and that is another flaw of models employed by most roleplaying game companies. Everyone is concerned about making games for current gamers, few are going out of their way to make "new" gamers. They aren't reaching out and attracting those who have never played but would likely enjoy these games. I'm sure any of us who have been gamig for any length of time have introduced new players to roleplaying. We either started a group or brought in people who had never played before. In many cases, we selected those people because we thought it would appeal to them and often it does, creating new die hard gamers in the process. But these companies need to step up and stop relying on gamers to breed their own population. They should investigate ways that they can expand the industry beyond the simple word of mouth that is often the catalyst for new consumers to enter the market.</blockquote>

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