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Message: <blockquote data-quote="OnyxPharaoh" data-source="post: 5446742" data-attributes="member: 6669063">I agree on both counts. Which is why I think the marketing models most companies in the industry currently use are flawed. Rather than attempting to capture the existing limited market, they should focus their efforts on expanding the market and draw in more consumers. The industry needs to stop hunting and gathering and start farming.  Your conclusion is absolutly on the money. In fact we can only assume it because investors aren't lining up to throw money at it. But without being able to examine those private companies' financial records, it is hard to determine why they aren't providing a decent return.  It could be that the market is so small and heavily saturated that profits are constantly dwindling. But it could just as easily be that the money isn't being used efficiently. Maybe the companies are borrowing more than they can pay back in a reasonable amount of time. It might just be poor management and an inability to manage the costs of publication and distribution. Who knows. It's a total mystery right now because private companies do not have to publicly disclose financial documents...making analysis nearly impossible.  The largest benefit is retention of control. If the company goes public then there is no control over who your shareholders are. Even if you have a large company with thousands of shareholders, they still elect the board of directors, and the directors are going to set the policies and the goals for the company. These goals may conflict with the creative developers goals and designs for a particluar product line.  So I think the reason most companies don't go public is because they might be forced to sacrafice creative license for financial stability. It can be a very emotionally expensive tradeoff. But WOTC wasn't public. But the private company was bought by a publicly traded company to the tune of millions. They would have been foolish not to sell. But they became public in the process.</blockquote>

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