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Message: <blockquote data-quote="Umbran" data-source="post: 5447608" data-attributes="member: 177">They're only in a strong position if they have extra funds to throw at the problem.  GAMA's for games in general, not RPG's in specific, so they're only in a position to throw money at the problem proportional to the RPG representation in the organization.  And GenCon makes money off.. a convention, in an era when travel, hotel, and space costs are ever-rising.  Note how the expansion of GenCon failed a couple years ago?  I don't expect either has $$ to spare. Publishing is more than printing.  As I understand it, cost of the printing (speaking about books very broadly) is typically about 10% of the cover price of a book.  The Retailer takes bout 45% (which pays the salaries of the retailer's employees, etc).  The wholesaler about 10%, and paying the content creator about 15%.  That's 80% of the cover price right there.  The remaining 20% has to cover all the pre-production work, the marketing, and whatever profit the publisher's going to make on the deal.  And that's for real mass-market stuff, where the print runs are large.  Costs per copy go up as the print run size drops - and gaming's a niche market, so print runs are relatively small.In theory.  Everyone says how Print-On-Demand has revolutionized things.  But that sounds more like marketing spin trying to sell PoD than reality.  I haven't seen anyone ponying up specific success stories around it, much less breakdowns of how overall costs have actually dropped. Borders has been known to be on the rocks for years.  That's not "fast" in my book.  When they are one of the only two major chains out there, that's not something you can toss aside with a shrug of "bad business".</blockquote>

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