Gen Con UK 2007

[TradeGCUK]

Dear all

ok sorry if this breaks any of the guidelines on posting concerning a Convention. I was just going to place an advert but I read the guidelines on posting, and I dont want to create and trouble. so I am asking for feedback comments on where you believe would be a good place to post about events such as Gen Con UK 2007.

I am relatively new to the marketing part of event/convention strategies, and would really like some feedback and comments, on how you think an event can market it self (and improve its marketing potential)

I can be contacted via email at (trade@genconuk.com) and my name is Sean.

Many thanks for reading, if this post needs to be removed or closed I will understand.

Gen Con UK 2007
Date - Thursday 30th August 2007 - Sunday 2nd September 2007
Venue - University of Reading, Berkshire, UK

yours
Sean
Gen Con UK 2007

www.genconuk.com

 

[Upper_Krust]

Hi Sean,

You might be better talking to Peter Adkison. I seem to recall he frequents these boards on occasion.

Good luck at GenconUK.

 

[Nlogue]

Dear all

ok sorry if this breaks any of the guidelines on posting concerning a Convention. I was just going to place an advert but I read the guidelines on posting, and I dont want to create and trouble. so I am asking for feedback comments on where you believe would be a good place to post about events such as Gen Con UK 2007.

I am relatively new to the marketing part of event/convention strategies, and would really like some feedback and comments, on how you think an event can market it self (and improve its marketing potential)

I can be contacted via email at (trade@genconuk.com) and my name is Sean.

Many thanks for reading, if this post needs to be removed or closed I will understand.

Gen Con UK 2007
Date - Thursday 30th August 2007 - Sunday 2nd September 2007
Venue - University of Reading, Berkshire, UK

yours
Sean
Gen Con UK 2007

www.genconuk.com

I would totally go to this if I could do get a comp badge and accomodations for running a TON of events there. Is that an option?

 

[RichGreen]

Since this is in Reading and not some crappy holiday camp in a windswept seaside town, I might come for one of the days this year. What's been confirmed so far? I haven't been to GenCon UK since the one in Olympia over Easter weekend a few years ago.

Cheers


Richard

 

[Zander]

Hello, Sean,

If you haven't already, you should post on the UK Games Roleplay Google Group and on the various UK-based RPG Meetup groups, e.g. the London D&D Meetup group (I'm one of the organisers of the London D&D Meetup group).

It's probably too late to organise a campaign through retailers, but if there is enough time:
1. Get postcards printed and sent out to RPG/CCG retailers throughout the UK
2. Have the postcards say that one lucky member of the public, drawn at random before the event, will get £100 worth of merchandise at Gen Con. Make sure there's room for people to include their name and contact details on the card, as well as a space for retailers to include their name on the card.
3. Offer retailers £100 cash if the winning card came from their shop. Ask them to leave a stack of cards on their counter top, to pop a card into each bag of RPG/CCG products they sell and in any mail/internet orders they despatch.

All in, including printing and producing the cards, sending them, admin and the prizes should cost you no more than £500. I think you'll easily recoup that from the additional attendees you wouldn't have had otherwise.

Hope that helps,

Zander
UK GenCon Attendee

 

[Morrus]

I was at the Easter Weekend Olympia GenCon, which was very poorly attended; and went to Minehead for a day for one of the subsequent years.

I think there is - and I share it - an opinion that GenCOn Uk is poorly attended, both by gamers and by game publishers. Both expereinces I had were pretty underwhelming.

So, the concentration on marketing should be on showing people that GenCon UK is worth going to, and why. Has GenCon Uk changed since I was last there?

Conversely, I am looking forward immensely to GenCon Indy.

 

[Upper_Krust]

Hey guys!

I was at the Easter Weekend Olympia GenCon.

Yes but as we told you then, the preceding year at Olympia was totally bunged out. The attendance was easily ten times that of the Easter weekend debacle, which was like a ghost town by comparison.

It seems they had one bad year at Olympia (because it was staged over Easter) and then moved it. I presume they had a good reason though...?

 

[pedr]

I would totally go to this if I could do get a comp badge and accomodations for running a TON of events there. Is that an option?

I'd love to see that happen. I recommend that you go across to www.consupport.com and get in touch with them - I know that running seven slots (out of 11) gets you free entry and a single dorm room in the onsite accommodation (shared bathrooms), though whether that is mainly for running RPGA-style organised game slots, or if wider volunteering counts, I'm not sure. I think that any volunteering counts towards that.

Might be worth contacting Sean by email?

 

[Nlogue]

I'd love to see that happen. I recommend that you go across to www.consupport.com and get in touch with them - I know that running seven slots (out of 11) gets you free entry and a single dorm room in the onsite accommodation (shared bathrooms), though whether that is mainly for running RPGA-style organised game slots, or if wider volunteering counts, I'm not sure. I think that any volunteering counts towards that.

Might be worth contacting Sean by email?

Good plan pedr! Thanks my man! I shall do the emailage!!!

 

[Morrus]

Yes but as we told you then, the preceding year at Olympia was totally bunged out. The attendance was easily ten times that of the Easter weekend debacle, which was like a ghost town by comparison.

Oh, yeah, I appreciate that - that's why I took the risk to go all the way to Minehead the following year. Where GenCon was in a tent...