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Message: <blockquote data-quote="Fast Learner" data-source="post: 5496441" data-attributes="member: 649">McDonalds is good and savvy that way.When they were first test-marketing the McRib in the Midwest, summer of 1979, prior to it being unleashed on the nation in 1981, I was on a school tour-y thing in Chicago for a few weeks. The McRib was a smash success among we high schoolers, and we ate it pretty much every chance we got.One day for lunch we stopped at McDonalds again and all piled out of the bus, eager for our McRibs. We were extremely disappointed to find that they weren't on the menu, since we'd had them just the day before. They also sold cheese and prune danishes, which I'd never seen in a McDonalds.What we learn until later is that we were in Skokie, IL, which at the time had a high Jewish population, and the McRib's pork wouldn't have sold well and might well have been offensive to some. That's the day I realized that the idea that a McDonalds was a McDonalds was a McDonalds was way, way off, and that their marketing is incredibly well thought out.</blockquote>