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Message: <blockquote data-quote="Shemeska" data-source="post: 4870515" data-attributes="member: 11697">It was supposed to be a social networking site for gamers, and in the early hype of MySpace, apparently someone in management thought it was an awesome idea and then, Step 3: Profit!Its sad story is bundled together with the still vaporware portions of the DDI (VTT, Visualizer, Dungeon Builder), since they were all originally being developed by the same design studio that WotC outsourced it all to: Radiant Machine. WotC tossed a metric ton of money at the project, with according to people I've spoken with, not exactly a firm idea of what they wanted, management that didn't provide the developers what they needed, and other developers that weren't up to the task. Fiasco. People could write pages about what went wrong. Most of the management responsible for it is no longer part of WotC as I understand it.-Lots- of money down the drain later, Gleemax was dead in the water, and none of the DDI was ready for release. Hasbro was woken from slumber and turned an eye towards WotC, and it was not apparently pleased by how much had been spent and what had been produced. Heads rolled. Radiant was dropped (it no longer exists, and Gleemax/DDI was its first project), DDI was moved in-house, and a new team took over (with only one developer from the original group moved over) and in what's honestly a good measure of the in-house developers they created the character builder on rather short notice. Probably salvaged the entire project with that. Of course a lot of those folks who did some really nice work were also laid off, or hit by the Hasbro hiring freeze when contract-to-hire deals came to their limit. It was a mess, and arguably still has problems lingering from the original epic screw up.</blockquote>

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