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<blockquote data-quote="LightPhoenix" data-source="post: 4871036" data-attributes="member: 115">The reason they chose the name Gleemax was because it wasn't supposed to be just for D&amp;D, but for M:tG and all other WotC products as well.I doubt will ever know the full story of what happened behind the scenes.&nbsp; However, in addition to lack of focus and being overly ambitious, I suspect they made two critical mistakes.&nbsp; First, they hired a company that had no actual development experience as a company - as Shemeska else mentioned, this was Radiant Machine's first project.&nbsp; I'm sure they made the lowest bid, and that's why they were chosen.&nbsp; From a business standpoint, that was not a good move.&nbsp; Second, I strongly suspect that at the time of Gleemax, there wasn't anyone proficient in leading large web-based projects such as this.&nbsp; It was probably someone who was moved over from the website, which was fairly basic at the time.&nbsp; It wasn't until Gleemax failed and a new team was assembled that WotC/Hasbro got their online act together.</blockquote>

[QUOTE="LightPhoenix, post: 4871036, member: 115"] The reason they chose the name Gleemax was because it wasn't supposed to be just for D&D, but for M:tG and all other WotC products as well. I doubt will ever know the full story of what happened behind the scenes. However, in addition to lack of focus and being overly ambitious, I suspect they made two critical mistakes. First, they hired a company that had no actual development experience as a company - as Shemeska else mentioned, this was Radiant Machine's first project. I'm sure they made the lowest bid, and that's why they were chosen. From a business standpoint, that was not a good move. Second, I strongly suspect that at the time of Gleemax, there wasn't anyone proficient in leading large web-based projects such as this. It was probably someone who was moved over from the website, which was fairly basic at the time. It wasn't until Gleemax failed and a new team was assembled that WotC/Hasbro got their online act together. [/QUOTE]

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