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Message: <blockquote data-quote="OverloadUT" data-source="post: 5067833" data-attributes="member: 75579">I am completely confident that the existence of DDI has increased the sales of books.There are plenty of people like you who get DDI and feel confident that they don't need any of the books because between the compendium and the character builder, they have no need.But on the other hand there are plenty of people who love the feel of a physical book. This will never go away. My friends and I all have DDI but we all still love to get the physical books. There is something nice about sitting down on the couch one evening and just flipping through one of the new books.But why do I say it increased sales, when what I have said so far would only be evidence that they stay the same, at best? Because DDI allows new players to get in to the game very easily. Because of the online content and specifically the Character Builder, people who are hesitant about getting in to D&D can learn a ton about it with very little effort. It also keeps people interested in the new content! By giving people monthly access to all of the new information in the previous month's books, people can easily keep up with what is new, which keeps them interested in the game.The perfect example is the fact that Magic Online, which allows you to play Magic without ever buying a single physical card or leaving the house, increases the sales of physical cards. And that's because Magic Online helps people stay hooked on the game. And because of that they'll talk to their friends about Magic, and want to do an occasional draft with their friends. Maybe they'll go to real life draft events at their local game shop.</blockquote>

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