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Message: <blockquote data-quote="Hillsy7" data-source="post: 7198773" data-attributes="member: 6689191">Seems to me the constant GWM argument is similar to shopping on Amazon......You may well be able to find almost everything on Amazon cheaper than going out and buying it, anything from 40% off, to just a few pennies cheaper. However, there are many differing reasons NOT to shop on Amazon: from not having to wait for delivery, to personal preference, to wanting to support local shops, to impulse buying.For some people, cheaper is cheaper. There is literally no point shopping anywhere other than Amazon. For other people, their preferences have a cost to them they are happy to pay – at which point the elasticity of that cost becomes a very subjective.For example, I regularly pay 20% more for model paints and brushes because I think Amazon are a bit evil and I want my local game store to stay open. I’m fine with that – others would say that’s 50 quid a year wasted by not buying from Amazon. There are still others who would never buy local because instead of it being 4.99 a pot, it’s 4.95 on Amazon, and then tell you it’s just not viable to shop locally any more.(Of course there are obvious issues – If there’s a 1000 pound TV in a shop and its 500 quid online, not many people have the kind of loose cash to waste 500 quid for any number of reasons)</blockquote>