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ShortQuests -- individual adventure modules! An all-new collection of digest-sized D&D adventures designed to plug in to your game.

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Message: <blockquote data-quote="Samothdm" data-source="post: 254759" data-attributes="member: 5473">Unfortunately this mentality is all too common among advertisers.  They're afraid to try anything new because they might not be able to substantiate it or predict how many sales will result from it.  But, if you don't try it, how are you supposed to know?  That's why they hire us (ad experts) to help them make these decisions.  But, then they don't listen to us.  That's another rant, though.I think that their main problem was that Hasbro, or maybe WotC corporate, didn't give them the budgets that they needed.  But, another problem was that they spent money to run huge, four page full color spreads in Dragon and Dungeon magazines.  (And, YES, money did "change hands" between WotC's game divisions and the periodicals divisions and will continue to do so now that the periodicals are part of a separate company).  Does anyone reading Dragon honestly NOT know that the ELH is coming out, for example?  Why not doing a smaller ad, or better yet just a listing, and spend that money elsewhere to reach an audience that might not be as knowledgeable about the product listings?Better yet, why not just rely on the website, small listings in Dragon/Dungeon, and sites like this one to let the current gamers know about the new products that are coming out, and then spend your marketing/advertising dollars on actually getting new people to play the game?  That always seemed like a better strategy to me.  Looks like maybe this is a topic for another thread?  Or maybe since I'm so close to it (being a gamer and an ad executive) I'm too close to it and fans don't care so much?</blockquote>

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