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Greg Leeds talks about D&D
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<blockquote data-quote="Reinhart" data-source="post: 6762985" data-attributes="member: 13080"><p>Given that revenue is up I think it's pretty safe to assume that profit is up too. If D&D's revenue is up then the only way for it to be making less profit is if it's spending more per book. Given their skeleton crew vs. 4e's bloated roster, it's certainly unlikely they spent more on payroll for 5e. The fact that they relied on an American printer probably causes a significant increase in their production costs, but I doubt it's enough that it would counter-act the other cost-cutting measures. Past that, they've also increased the retail cost of their books and probably nothing holds them to printing future books in the US.</p><p></p><p>This means that they almost certainly made more per unit, and if they just sold orders roughly equal to 3e or 4e they're probably breaking a record. More importantly, ROI is going to be up, and hopefully now competitive with the other table-top game brands that Hasbro manages. Of course, don't hold your breath for production to increase. </p><p></p><p>Now all of this assumes that Leeds is being intellectually honest and comparing 2015 sales to 2008 and 2001 sales. Let's hope he's not comparing it to sales from 2014-2012, because then it's basically a vacuous statement. He's probably not being totally financially honest though, in that he's probably discounting the two and a half years of development costs where there was virtually no revenue for D&D. But that's the sort of thing no sane CEO would bring up in an interview.</p></blockquote><p></p>
[QUOTE="Reinhart, post: 6762985, member: 13080"] Given that revenue is up I think it's pretty safe to assume that profit is up too. If D&D's revenue is up then the only way for it to be making less profit is if it's spending more per book. Given their skeleton crew vs. 4e's bloated roster, it's certainly unlikely they spent more on payroll for 5e. The fact that they relied on an American printer probably causes a significant increase in their production costs, but I doubt it's enough that it would counter-act the other cost-cutting measures. Past that, they've also increased the retail cost of their books and probably nothing holds them to printing future books in the US. This means that they almost certainly made more per unit, and if they just sold orders roughly equal to 3e or 4e they're probably breaking a record. More importantly, ROI is going to be up, and hopefully now competitive with the other table-top game brands that Hasbro manages. Of course, don't hold your breath for production to increase. Now all of this assumes that Leeds is being intellectually honest and comparing 2015 sales to 2008 and 2001 sales. Let's hope he's not comparing it to sales from 2014-2012, because then it's basically a vacuous statement. He's probably not being totally financially honest though, in that he's probably discounting the two and a half years of development costs where there was virtually no revenue for D&D. But that's the sort of thing no sane CEO would bring up in an interview. [/QUOTE]
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