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Message: <blockquote data-quote="ZombieRoboNinja" data-source="post: 7661685" data-attributes="member: 54843">My personal theory:While Next was in open playtest development, almost all "communication" with fans was deeply intertwined with the game development itself. That means that you wouldn't want a PR guy handling it - you'd want someone like Mike Mearls, who's fairly plugged in to the latest updates the dev team is working on, or the lady they hired to do the surveys and data analysis.Now that the playtest is over, their relationship to their customers becomes a bit more typical: the devs work on products, sometimes in secrecy, and they have an experienced game journalist/editor to get people hyped about those products.</blockquote>