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<blockquote data-quote="Ghostwind" data-source="post: 562327" data-attributes="member: 3060"><p>Perhaps I am missing the point, but I think some of you are trying to make this more difficult than it has to be. Like Mark said, the heart of any pdf sale is the <em>trust that the consumer will do the right thing and not distribute it to everyone he knows.</em> If we go about trying to create complex serial number/passwords or special viewing software, you will effectively kill off a major percentage of sales. </p><p></p><p>Since the trust issue is what we are basing everything off of, why not simply go with a multiple purchase discount option? This is a simplistic and easy to implement option that will allow <strong>honest</strong> consumers a way of saying "we support what you are doing" by giving them a bit of a break for buying more than one copy at a time. </p><p></p><p>Using Joe's example of switching gaming groups, the multiple purchase only applies to the first group. If you want the new group to have the pdf, they would have to buy it again with the first at full price and the rest at a discount. Think of it in these terms, each time the discounted purchase is made, that is letting another player have a copy with the publisher's blessing. As a publisher, you are <em>trusting</em> that the number of multiple copies being bought are equal to the number of folks who will be receiving a copy of the product.</p><p></p><p>To me, this seems like the best approach to take (even more so that the donation button suggestion, which yields especially low results most of the time). You are openly showing the consumer that you are putting a measure of trust in their hands and giving them a bit of a break in doing so.</p></blockquote><p></p>
[QUOTE="Ghostwind, post: 562327, member: 3060"] Perhaps I am missing the point, but I think some of you are trying to make this more difficult than it has to be. Like Mark said, the heart of any pdf sale is the [i]trust that the consumer will do the right thing and not distribute it to everyone he knows.[/i] If we go about trying to create complex serial number/passwords or special viewing software, you will effectively kill off a major percentage of sales. Since the trust issue is what we are basing everything off of, why not simply go with a multiple purchase discount option? This is a simplistic and easy to implement option that will allow [b]honest[/b] consumers a way of saying "we support what you are doing" by giving them a bit of a break for buying more than one copy at a time. Using Joe's example of switching gaming groups, the multiple purchase only applies to the first group. If you want the new group to have the pdf, they would have to buy it again with the first at full price and the rest at a discount. Think of it in these terms, each time the discounted purchase is made, that is letting another player have a copy with the publisher's blessing. As a publisher, you are [i]trusting[/i] that the number of multiple copies being bought are equal to the number of folks who will be receiving a copy of the product. To me, this seems like the best approach to take (even more so that the donation button suggestion, which yields especially low results most of the time). You are openly showing the consumer that you are putting a measure of trust in their hands and giving them a bit of a break in doing so. [/QUOTE]
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