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Growing the hobby: Why target the young?
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<blockquote data-quote="James Heard" data-source="post: 1526909" data-attributes="member: 7280"><p>Maybe the idea might be to somehow encourage more and better DMing, since that's the principle time draining position in a group. I know cons do this in seminars, but maybe some specifically targeted marketing and "DM boot camps" (yeah, I know it sounds horrifically silly but DM's are in a lot of ways the salesmen of the product since a bad DM can totally ruin the gaming experience). I don't know how you'd manage to sell the idea, maybe if WOTC would do something like a book tour run around country making loud and publicized stops at Universities and trade shows where they didn't exactly fit in with the rest of the crowd (like NEA conventions with "Educational Benefits of Gaming" pamphlets and polite young people ready to fight off religious conservatives). Maybe someone could write up an analysis of the Open Game Licence plug it in a business rag. It's not as if the world doesn't know D&D exists, they don't have it waved under their noses though and they don't know an awful lot about it. Ultimately it might be as simple as 'giving a face' to gaming, lots of people know the little "I shoot the magic missile...into the darkness!" schtick because it's been widely propogated. Something that clever that doesn't make gamers look like pathetic social misfits and that had more of a funny 'everyman' quality might work, or just sucker Vin Diesel or some other well recognized star into talking about D&D on television more. Maybe a spot or two with Wil Wheaton (who I think is the voice of Robin on Teen Titans?) on the Cartoon Network.</p><p></p><p>Really, the point shouldn't be to make it cool or attractive I think, but not unattractive and not hard to learn and participate in. If it starts drawing people in, you'd hope the market would react appropriately and fill their needs.</p></blockquote><p></p>
[QUOTE="James Heard, post: 1526909, member: 7280"] Maybe the idea might be to somehow encourage more and better DMing, since that's the principle time draining position in a group. I know cons do this in seminars, but maybe some specifically targeted marketing and "DM boot camps" (yeah, I know it sounds horrifically silly but DM's are in a lot of ways the salesmen of the product since a bad DM can totally ruin the gaming experience). I don't know how you'd manage to sell the idea, maybe if WOTC would do something like a book tour run around country making loud and publicized stops at Universities and trade shows where they didn't exactly fit in with the rest of the crowd (like NEA conventions with "Educational Benefits of Gaming" pamphlets and polite young people ready to fight off religious conservatives). Maybe someone could write up an analysis of the Open Game Licence plug it in a business rag. It's not as if the world doesn't know D&D exists, they don't have it waved under their noses though and they don't know an awful lot about it. Ultimately it might be as simple as 'giving a face' to gaming, lots of people know the little "I shoot the magic missile...into the darkness!" schtick because it's been widely propogated. Something that clever that doesn't make gamers look like pathetic social misfits and that had more of a funny 'everyman' quality might work, or just sucker Vin Diesel or some other well recognized star into talking about D&D on television more. Maybe a spot or two with Wil Wheaton (who I think is the voice of Robin on Teen Titans?) on the Cartoon Network. Really, the point shouldn't be to make it cool or attractive I think, but not unattractive and not hard to learn and participate in. If it starts drawing people in, you'd hope the market would react appropriately and fill their needs. [/QUOTE]
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