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Message: <blockquote data-quote="Samothdm" data-source="post: 1527346" data-attributes="member: 5473">Wil is the voice of Aqua-Lad.  He (Wil, not Aqualad) is a big proponent of gaming and is a really cool guy.  He has an e-mail friendship with Monte Cook and is pretty plugged into the gaming scene.That said, I don't think that TV commercials are the answer here.  Back in the heyday of gaming, there was probably a big enough cost-benefit analysis to create and air a TV commercial.  These days, with the cost of national TV media, I don't think it would pay-out.  The cost of the production alone would be in the $300,000 range and that's for a "B-level" director.  Public relations is free and that's another matter.  WotC could/should have a much more vigorous PR department.  Also, I could see potential for short segments to air once a week on the G4 network, for example, to talk about pen-and-paper RPGs and how they're really responsible for most of the video games that people play today.  It seems that there are a lot of people in their 30s posting to this thread.  I'm one of them and, yes, anecdotally, I would agree that I do have more income now to make RPG purchases and I have been able to make time.  My entire game group is pretty much all in their thirties and I find the hardest thing is for everyone to agree on which time is best.  Specifically, the married people are hard to coordinate because if they're out-of-town for a friend's wedding or visiting family then we've just lost two players instead of just one.  We've also had two couples with children in the group, and one of those has another one on the way.  It definitely affects their attendance for long periods of months, and their gaming expenditures.  One of the guys, specifically, I know would buy a lot more RPG stuff but he has to "clear it with his wife" because they have a mortgage and need to make car payments and of course allocate money to their child.  All that said, though, I think you guys already made my point:  It seems that most of you who are in your 30s and gaming started gaming when you were young.  So, it's no surprise that most gaming marketing efforts are targeted on the younger, potentially new customers.  The older people who "buy for nostalgia" are going to buy them anyway. I think it's highly unlikely that a person in their 30s-40s who has never gamed before could be "converted" to gaming based solely on exposure to advertising and marketing.  That type of conversion is usually based on word-of-mouth from friends who are already currently playing.</blockquote>

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