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<blockquote data-quote="Shades of Green" data-source="post: 4202393" data-attributes="member: 3297"><p>IMHO morality, legality and charity have nothing to do with this. This is pure business sense. 3PPs don't exist on the expense of WotC - they actually increase WotC sales. OGL/GSL means that even if you aren't initially interested in any given WotC product, but rather in a niche product, you will still get exposed to WotC's D20 system, and, in many cases, the 3PP product would require you to own one of the WotC core books. Also, it means that the WotC core-books are <em>supported</em> by 3PP splat-books and settings which WotC benefit from (it increases the sales of their core books and even of their splat books) while the 3PP pays the people working on these splat books and settings.</p><p></p><p>In regard to fan material and fan discussion this is even more important. The community is the market. Treat the community well, and they'll provide you with <em>free advertisement</em>, as well as keep the market alive for you; the community is also a great pool of quality fans to recruit new employees from. Treat the community badly, and they'll run away, and your market will shrink and wither away. TSR didn't understand this, and it killed them. WotC understand this, and they flourish.</p><p></p><p>OGL was the best business decision ever made by WotC.</p></blockquote><p></p>
[QUOTE="Shades of Green, post: 4202393, member: 3297"] IMHO morality, legality and charity have nothing to do with this. This is pure business sense. 3PPs don't exist on the expense of WotC - they actually increase WotC sales. OGL/GSL means that even if you aren't initially interested in any given WotC product, but rather in a niche product, you will still get exposed to WotC's D20 system, and, in many cases, the 3PP product would require you to own one of the WotC core books. Also, it means that the WotC core-books are [i]supported[/i] by 3PP splat-books and settings which WotC benefit from (it increases the sales of their core books and even of their splat books) while the 3PP pays the people working on these splat books and settings. In regard to fan material and fan discussion this is even more important. The community is the market. Treat the community well, and they'll provide you with [i]free advertisement[/i], as well as keep the market alive for you; the community is also a great pool of quality fans to recruit new employees from. Treat the community badly, and they'll run away, and your market will shrink and wither away. TSR didn't understand this, and it killed them. WotC understand this, and they flourish. OGL was the best business decision ever made by WotC. [/QUOTE]
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