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Guess the D&D Movie Opening Weekend Box Office Performance, and Win a Prize!
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<blockquote data-quote="GreyLord" data-source="post: 8980483" data-attributes="member: 4348"><p>I see this all the time.</p><p></p><p>I agree with the idea in the above post (in case it wasn't clear) about all the others taking their cut prior to the studio being one BIG reason a movie needs to make so much more than it's production budget. </p><p></p><p>Others seem to cast it to advertising (though I don't really agree with that idea anymore).</p><p></p><p>The idea is that you take the production of the budget of the movie and double it because advertising doubles the cost or something.</p><p></p><p>This really seems strange to me. Why would they spend 800 million with advertising on a movie with an 800 million production budget simply because it has that 800 million production budget?</p><p></p><p>But for another movie with a 200 million production budget they won't spend more or less than 200 million on advertising?</p><p></p><p>I've followed that logic before, but now I have a different opinion. People are saying the entire box office is what the studio makes. Since they may not make money unless the movie does 2X the amount the production budget was...it must be due to advertising...right? I don't think so.</p><p></p><p>Movie theaters take a bigger chunk of that money than you may think. In many cases the opening weekends are the ones where the studio gets the biggest chunk (depends on the studio and the deals with the theaters and nations). Than later, the theaters may actually get a bigger chunk of that. Regardless, the studio doesn't get the entire box office. In a LOT of cases, it averages out to the degree that the amount that actually makes it back to the studio is around 50% of the box office. THAT's why I think a movie needs to normally make 2x the production budget, because of the amount that others get BEFORE the studio gets it's money. </p><p></p><p>It's not the advertising budget. In some cases (not sure if it is all cases) the production budget may actually include an advertising budget (Because they already know it is needed and needs to be budgeted in...depending...once again...on the studio). It's that they don't actually get the entire box office reported, a LOT of that money is going to other people.</p></blockquote><p></p>
[QUOTE="GreyLord, post: 8980483, member: 4348"] I see this all the time. I agree with the idea in the above post (in case it wasn't clear) about all the others taking their cut prior to the studio being one BIG reason a movie needs to make so much more than it's production budget. Others seem to cast it to advertising (though I don't really agree with that idea anymore). The idea is that you take the production of the budget of the movie and double it because advertising doubles the cost or something. This really seems strange to me. Why would they spend 800 million with advertising on a movie with an 800 million production budget simply because it has that 800 million production budget? But for another movie with a 200 million production budget they won't spend more or less than 200 million on advertising? I've followed that logic before, but now I have a different opinion. People are saying the entire box office is what the studio makes. Since they may not make money unless the movie does 2X the amount the production budget was...it must be due to advertising...right? I don't think so. Movie theaters take a bigger chunk of that money than you may think. In many cases the opening weekends are the ones where the studio gets the biggest chunk (depends on the studio and the deals with the theaters and nations). Than later, the theaters may actually get a bigger chunk of that. Regardless, the studio doesn't get the entire box office. In a LOT of cases, it averages out to the degree that the amount that actually makes it back to the studio is around 50% of the box office. THAT's why I think a movie needs to normally make 2x the production budget, because of the amount that others get BEFORE the studio gets it's money. It's not the advertising budget. In some cases (not sure if it is all cases) the production budget may actually include an advertising budget (Because they already know it is needed and needs to be budgeted in...depending...once again...on the studio). It's that they don't actually get the entire box office reported, a LOT of that money is going to other people. [/QUOTE]
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Guess the D&D Movie Opening Weekend Box Office Performance, and Win a Prize!
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