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Message: <blockquote data-quote="Kae'Yoss" data-source="post: 3018222" data-attributes="member: 4134">The gain in creating magic items is not making money by selling them, but by getting them at half price (plus XP expenditure) - and getting what you want when noone has any to sell and noone can create them for you.As others have said: In order to sell items at full price (or even nearly full price), you can't just walk into a town and flog them for that. In order to sell it for full price, you'll have to find a buyer who actually wants the thing. Otherwise, all you'll find is a shop who'll give you half price (on average), the rest being their profit and other expenses.So if you want full price, either try and find a buyer, or set up a shop. We did that once in a campaign: Instead of flogging everything we found, we put it on the shelves of our own shop (we liberated from some evildoer). We already were high-level at the time, so we were getting a large amount of items in our adventures. It will take time to sell the stuff, and you'll have expenses (rent for the shop, salary for the personnel), but you'll get more than 50 percent. Eventually</blockquote>