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Message: <blockquote data-quote="Mark" data-source="post: 4357156" data-attributes="member: 5">To the contrary, I would suspect that they knew that they could market it one way and ruin the surprises but perhaps gain more immediate response or they could go another direction and preserve the surprises but take some heat from reviewers and some unfortunate moviegoers who expected something different.  I think they went the right way with the marketing.Under disimilar circumstances, imagine if someone had told you in advance what happens after “I am a leaf on the wind. Watch how I soar.”  Someone told me in advance about that and, I am sure, it very much changed my first time viewing of Serenity, which is a shame but there you have it.  Now imagine if Serenity had been marketed in such a way that the marketing ruined or tipped off the audience to that part of the film and what happens?  I think it is a matter of the marketing people feeling a certain responsibility to the audience to maintain the ability of the film to have as much impact as possible.In regard to the strong language of the film, the filmmakers went through the proper steps to get the rating that the film received.</blockquote>