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<blockquote data-quote="Rygar" data-source="post: 6874203" data-attributes="member: 6756765"><p>There's really just mass confusion in the business world right now. For the past 5-7 years since Facebook became huge "Common sense" was that social media is the thing to watch and if you master it you get enourmous profits, it's the new "Commercial". So businesses have assumed that whatever's trending on sites like Twitter and Facebook must be what "everyone" thinks.</p><p></p><p>The thing that's throwing them is, many of these places are subject to the same weaknesses that allow forums to devolve. People with specific agendas in positions of power are able to alter the composition and therefor the message of a given platform by selectively removing individuals to silence opposing viewpoints. People with specific agendas can make a message seem more supported than it is by creating shill accounts. People very experienced with community manipulation can not only make a message seem more supported than it is with shill accounts, they can also use "Burners" to incite opposition to the point where they get banned by even neutral mods.</p><p></p><p>Those kinds of things have been going on for a while now, moreso on some platforms than others, but they are manipulated by very dedicated activists. So businesses are jumping on this progressivism political movement and things are happening that defy common sense. "Sunset" for example, was a video game hailed by progressives as the model video games should aspire to, and it sold just 4,000 copies in its first month and its studio disbanded. Meanwhile Dead or Alive 3 Extreme, the antithesis of progressivism, broke import records when Japan said it wasn't going to localize it for the U.S. due to the political climate.</p><p></p><p>Then there's Protein World that ran an ad that fell afoul of activists for being sexist, the activists held protests, and conventional wisdom in the business world said "you apologize or suffer horrible consequences", but Protein World did not. They then had record breaking sales.</p><p></p><p>The business world is confused to no end, If Social Media is representative of the population at large then none of these events should've happened. But these things did happen, and the business world has no idea what to do now. So yes, some of them are adopting trappings of progressivism with the hope that it makes them more money, but just as many are finding that being anti-progressive is lucrative. It'll still be a year or two before we can definitively state which approach is more lucrative though.</p></blockquote><p></p>
[QUOTE="Rygar, post: 6874203, member: 6756765"] There's really just mass confusion in the business world right now. For the past 5-7 years since Facebook became huge "Common sense" was that social media is the thing to watch and if you master it you get enourmous profits, it's the new "Commercial". So businesses have assumed that whatever's trending on sites like Twitter and Facebook must be what "everyone" thinks. The thing that's throwing them is, many of these places are subject to the same weaknesses that allow forums to devolve. People with specific agendas in positions of power are able to alter the composition and therefor the message of a given platform by selectively removing individuals to silence opposing viewpoints. People with specific agendas can make a message seem more supported than it is by creating shill accounts. People very experienced with community manipulation can not only make a message seem more supported than it is with shill accounts, they can also use "Burners" to incite opposition to the point where they get banned by even neutral mods. Those kinds of things have been going on for a while now, moreso on some platforms than others, but they are manipulated by very dedicated activists. So businesses are jumping on this progressivism political movement and things are happening that defy common sense. "Sunset" for example, was a video game hailed by progressives as the model video games should aspire to, and it sold just 4,000 copies in its first month and its studio disbanded. Meanwhile Dead or Alive 3 Extreme, the antithesis of progressivism, broke import records when Japan said it wasn't going to localize it for the U.S. due to the political climate. Then there's Protein World that ran an ad that fell afoul of activists for being sexist, the activists held protests, and conventional wisdom in the business world said "you apologize or suffer horrible consequences", but Protein World did not. They then had record breaking sales. The business world is confused to no end, If Social Media is representative of the population at large then none of these events should've happened. But these things did happen, and the business world has no idea what to do now. So yes, some of them are adopting trappings of progressivism with the hope that it makes them more money, but just as many are finding that being anti-progressive is lucrative. It'll still be a year or two before we can definitively state which approach is more lucrative though. [/QUOTE]
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