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<blockquote data-quote="ScottS" data-source="post: 5083331" data-attributes="member: 75465">If you look at it from the perspective of &quot;everything they're doing is a rehash&quot; (e.g. all the campaign worlds including Gamma World being old IP, re-releasing the rules in a very-similar-to-'83-Basic-Set format, etc.), then that's a pretty strong indication that they're still leaning heavily on &quot;nostalgia buys&quot; and &quot;DnD4Lyfers&quot; (people that pre-order every product and get long-term subscriptions to DDI, because they're OK with the new system and otherwise addicted to the shiny feelings of yesteryear).&nbsp;I guess you can make the argument that their &quot;strategy to get new gamers&quot; is to re-release almost exactly the same material (modulo rules revisions etc.), with almost exactly the same packaging (i.e. to get fad-lightning to strike twice by duplicating the previous marketing strategy), but I'd tend to doubt it.&nbsp;(I'm also not saying that they haven't innovated at all, but I'm really not seeing the reaching-out-to-young-gamers angle, unless they're sitting on an 4e &quot;Avatar the Last Airbender&quot; setting or something.&nbsp; Does &quot;post-apocalyptic mutated nuclear wasteland&quot; even mean anything to people born after the Cold War ended?)</blockquote>

[QUOTE="ScottS, post: 5083331, member: 75465"] If you look at it from the perspective of "everything they're doing is a rehash" (e.g. all the campaign worlds including Gamma World being old IP, re-releasing the rules in a very-similar-to-'83-Basic-Set format, etc.), then that's a pretty strong indication that they're still leaning heavily on "nostalgia buys" and "DnD4Lyfers" (people that pre-order every product and get long-term subscriptions to DDI, because they're OK with the new system and otherwise addicted to the shiny feelings of yesteryear). I guess you can make the argument that their "strategy to get new gamers" is to re-release almost exactly the same material (modulo rules revisions etc.), with almost exactly the same packaging (i.e. to get fad-lightning to strike twice by duplicating the previous marketing strategy), but I'd tend to doubt it. (I'm also not saying that they haven't innovated at all, but I'm really not seeing the reaching-out-to-young-gamers angle, unless they're sitting on an 4e "Avatar the Last Airbender" setting or something. Does "post-apocalyptic mutated nuclear wasteland" even mean anything to people born after the Cold War ended?) [/QUOTE]

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