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Hasbro Acquires D&D Beyond For $146M
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<blockquote data-quote="Jer" data-source="post: 8605213" data-attributes="member: 19857"><p>The biggest competitor to D&D has always been ... D&D. It's very easy to just keep playing the current edition when a new edition comes out - you already have the books. That was true when 2nd edition came out and it's even more true today when the OGL exists - you don't even have to use the used book channel to find the old books anymore. Heck Wizards currently sells every edition of D&D EXCEPT 5e on DM's Guild because they recognize that fact and have finally figured out how to skim some money off of it.</p><p></p><p>The other dirty secret is - after 10 years they can put out a new PHB with different art, errata, and a few rules fixes that go beyond eratta (like moving the Ranger options from Tasha's into core), call it the "50th Anniversary Celebration" and it will sell just as well as an actual 6th edition would. Throw in a Monster Manual that has the new presentation for stats and new art there too and you have 2/3 of the money they'd make from a new edition. The DMG is a harder sell without some major reason to buy it without changing the rules, but don't underestimate the draw of having a consistent set of books <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="Jer, post: 8605213, member: 19857"] The biggest competitor to D&D has always been ... D&D. It's very easy to just keep playing the current edition when a new edition comes out - you already have the books. That was true when 2nd edition came out and it's even more true today when the OGL exists - you don't even have to use the used book channel to find the old books anymore. Heck Wizards currently sells every edition of D&D EXCEPT 5e on DM's Guild because they recognize that fact and have finally figured out how to skim some money off of it. The other dirty secret is - after 10 years they can put out a new PHB with different art, errata, and a few rules fixes that go beyond eratta (like moving the Ranger options from Tasha's into core), call it the "50th Anniversary Celebration" and it will sell just as well as an actual 6th edition would. Throw in a Monster Manual that has the new presentation for stats and new art there too and you have 2/3 of the money they'd make from a new edition. The DMG is a harder sell without some major reason to buy it without changing the rules, but don't underestimate the draw of having a consistent set of books :) [/QUOTE]
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Hasbro Acquires D&D Beyond For $146M
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