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Hasbro activist begins proxy fight, urges Dungeons & Dragons spinoff
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<blockquote data-quote="Staffan" data-source="post: 8549580" data-attributes="member: 907"><p>I've never heard about Hasbro having any creative input into D&D. The stories that have been told have been that Hasbro execs said, essentially: "This D&D thing seems like small potatoes. We like big potatoes. Like Mr. Potato-Head. Can you get D&D to make more money? Because if you don't, we might mothball it because even if it's profitable it doesn't seem worth keeping around." WOTC folks then sat down and figured "What can we do to meet Hasbro's benchmarks?" This is what then lead to the initially aggressive release schedule for 4e combined with D&D Insider.</p><p></p><p>So Hasbro didn't directly tell WOTC to make 4th edition and D&D Insider, but they did tell them to make more money and that's what Wizards came up with. When that didn't work, the initial roll-out of 5e was plan B: Keep D&D around at a low but profitable level and use it as an IP generator, similar to how Marvel Comics generates IP that Marvel Studios then makes blockbuster movies from. Except that the stars aligned and now D&D has started to make the big bucks Hasbro wanted in the first place.</p></blockquote><p></p>
[QUOTE="Staffan, post: 8549580, member: 907"] I've never heard about Hasbro having any creative input into D&D. The stories that have been told have been that Hasbro execs said, essentially: "This D&D thing seems like small potatoes. We like big potatoes. Like Mr. Potato-Head. Can you get D&D to make more money? Because if you don't, we might mothball it because even if it's profitable it doesn't seem worth keeping around." WOTC folks then sat down and figured "What can we do to meet Hasbro's benchmarks?" This is what then lead to the initially aggressive release schedule for 4e combined with D&D Insider. So Hasbro didn't directly tell WOTC to make 4th edition and D&D Insider, but they did tell them to make more money and that's what Wizards came up with. When that didn't work, the initial roll-out of 5e was plan B: Keep D&D around at a low but profitable level and use it as an IP generator, similar to how Marvel Comics generates IP that Marvel Studios then makes blockbuster movies from. Except that the stars aligned and now D&D has started to make the big bucks Hasbro wanted in the first place. [/QUOTE]
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