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Hasbro CEO is going to have a Fireside Chat With Investors Over WotC
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<blockquote data-quote="Dausuul" data-source="post: 8852185" data-attributes="member: 58197"><p>Targeting the whales has been central to Magic's business plan for almost its entire history. I don't think there's any way to dispute that; $500 for a Standard deck is way into "whale" territory. Most people don't drop five hundred bucks on a card game. (Excuse me, I've got something stuck in my baleen.)</p><p></p><p>But the idea that decisions made back in Chronicles have doomed the game today doesn't hold up. Their model was quite sustainable, as demonstrated by the fact that it <em>was</em> sustained for a quarter century. Far from getting less approachable, Magic has made great efforts to ease the non-monetary barriers to entry -- they are constantly refining the templating and the rules to make the game more intuitive -- and to keep the monetary barriers at a high but steady level. This is another area where Standard was vital to the health of the game. Eternal formats inevitably get more complicated as the card pool grows, but rotating formats can keep complexity within reason.</p><p></p><p>The crisis today is of much more recent vintage, due to decisions made in the last few years.</p></blockquote><p></p>
[QUOTE="Dausuul, post: 8852185, member: 58197"] Targeting the whales has been central to Magic's business plan for almost its entire history. I don't think there's any way to dispute that; $500 for a Standard deck is way into "whale" territory. Most people don't drop five hundred bucks on a card game. (Excuse me, I've got something stuck in my baleen.) But the idea that decisions made back in Chronicles have doomed the game today doesn't hold up. Their model was quite sustainable, as demonstrated by the fact that it [I]was[/I] sustained for a quarter century. Far from getting less approachable, Magic has made great efforts to ease the non-monetary barriers to entry -- they are constantly refining the templating and the rules to make the game more intuitive -- and to keep the monetary barriers at a high but steady level. This is another area where Standard was vital to the health of the game. Eternal formats inevitably get more complicated as the card pool grows, but rotating formats can keep complexity within reason. The crisis today is of much more recent vintage, due to decisions made in the last few years. [/QUOTE]
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Hasbro CEO is going to have a Fireside Chat With Investors Over WotC
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