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Message: <blockquote data-quote="Oofta" data-source="post: 9288906" data-attributes="member: 6801845">LOL. They barely mention AI in the initial interview because the interviewer asked.  Of course they are looking into AI, it's a big buzzword right now.  In addition, what they discuss if you actually read the article is that it will be a tool for people to use, not a replacement.   It may be used in some games, and maybe at some point DMs can use AI as an aid.  Are they looking into it because they think it might be profitable or be necessary to stay competitive? Of course.  I don't see how that is a bad thing, if WOTC doesn't do it someone will.Once again, people are looking for any excuse to trash WOTC and see nefarious intent.  They've taken a strong stance against AI art but AI will be something people in general use more and more of in the future as the technology continues to grow and improve. Sometimes it's justified but this is making a (smelly, stinky) mountain out of a regular old standard not particularly stinky or smelly molehill.But an AI that helps me build and populate a city based on my specifications? That could be kind of cool.  Idea generator given my current campaign?  I could use that right now.  AI that runs battles with my groups giving me a range of possible outcomes based on how people actually play?  Might be useful.  There are lines they should not cross, but they are blurry for every single industry that makes content.[SPOILER="Relevant question and answers"]GamesBeat: On AI in particular, there was an interesting example today with the Wheel of Time franchise having its own large language model. It’s an interesting response on the topic of both responsible AI and respecting IP, making sure that only licensed things can go into an LLM. This particular solution is to put only that IP into the LLM. Does that sound at all appealing for the franchises you have at Hasbro?<img src="https://venturebeat.com/wp-content/uploads/2024/03/BG_CITY01.jpg?w=800&resize=1200%2C675&strip=all" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" />Baldur’s Gate 3Cocks: First off, we’re doing R&D efforts around AI. I think most major entertainment and IP holders are at least thinking about it. The key there is the responsible use of it. We have an even higher bar we need to hit because we serve audiences of all ages. We go from preschoolers on up to adulthood. I don’t think we can be very cavalier in how we think about AI. That said, it’s exciting. There’s a lot of potential for delighting audiences. We need to make sure that we do it in a way that respects the creators we work with, respects their works of art, respects their ownership of those works, and also creates a fun and safe environment for kids who might use it.The advantage we have–it’s funny. This is cutting-edge technology, and Hasbro is a 100-year-old company, which you don’t usually think is–usually you think there’s a threat there. But when you talk about the richness of the lore and the depth of the brands–D&D has 50 years of content that we can mine. Literally thousands of adventures that we’ve created, probably tens of millions of words we own and can leverage. Magic: The Gathering has been around for 35 years, more than 15,000 cards we can use in something like that. Peppa Pig has been around for 20 years and has hundreds of thousands of hours of published content we can leverage. Transformers, I’ve been watching Transformers TV shows since I was a kid in Cincinnati in the early ‘80s.We can leverage all of that to be able to build very interesting and compelling use cases for AI that can bring our characters to life. We can build tools that aid in content creation for users or create really interesting gamified scenarios around them.GamesBeat: Is there anything scary in the possibilities around users creating their own stuff? We’ve seen user-generated content going into things like Minecraft and Roblox. Is it a good idea to participate in that and give more leeway to users? How do you balance that against other concerns an IP holder might have?Cocks: I always think that’s the concern people have with a new disruptive technology, and I always think there’s a fair way to be able to allocate value creation. Generally speaking, brands that figure out how to leverage their users not just as users, but as creators, tend to thrive. That’s the mindset we need to adopt as well. Have we figured it out? No. Do I think anyone in the industry has truly figured it out? Probably not yet. But will we figure it out? Yeah, I think we will.[/SPOILER]</blockquote>

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