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Hasbro CFO Sharpens Focus on Cost Savings As Toy Shoppers Pull Back
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<blockquote data-quote="CleverNickName" data-source="post: 9279144" data-attributes="member: 50987"><p>I wondered how long this would take. I've noticed that my nieces, nephews, and all of my friends' kids no longer had any interest in toys once they were old enough to use a smartphone or video game console. The exact age varies, and is usually decided by their parents, but once they reach it they no longer play with dolls, cars, action figures or even Lego sets. Every birthday or Christmas, they ask for game credits on the Apple Store, Steam, or Xbox Live. I have one lone nephew who collects Magic cards, but he won't play with them...he keeps them in a special binder that nobody is allowed to touch (reminds me of my comic book collection when I was a kid). When he actually plays--and he plays a lot!--it's online.</p><p></p><p>Things have been trending in this direction for a while now. I'm not surprised Hasbro (and Mattel, and other game/toy companies) are making adjustments to their business plan.</p></blockquote><p></p>
[QUOTE="CleverNickName, post: 9279144, member: 50987"] I wondered how long this would take. I've noticed that my nieces, nephews, and all of my friends' kids no longer had any interest in toys once they were old enough to use a smartphone or video game console. The exact age varies, and is usually decided by their parents, but once they reach it they no longer play with dolls, cars, action figures or even Lego sets. Every birthday or Christmas, they ask for game credits on the Apple Store, Steam, or Xbox Live. I have one lone nephew who collects Magic cards, but he won't play with them...he keeps them in a special binder that nobody is allowed to touch (reminds me of my comic book collection when I was a kid). When he actually plays--and he plays a lot!--it's online. Things have been trending in this direction for a while now. I'm not surprised Hasbro (and Mattel, and other game/toy companies) are making adjustments to their business plan. [/QUOTE]
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Hasbro CFO Sharpens Focus on Cost Savings As Toy Shoppers Pull Back
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