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Message: <blockquote data-quote="AbdulAlhazred" data-source="post: 5376103" data-attributes="member: 82106">Well, nothing says WotC has EVERY good business idea there is either. I mean from OUR perspective as customers and not game company managers it certainly does make sense to look at it as "whatever they are doing is the best way to run that business". From THEIR perspective OTOH I would want to always be on the lookout for that revolutionary idea that could shake things up. Of course looking at the various digital initiatives and whatnot we see going on it appears they ARE fairly aware of new possibilities. Maybe even much more so than we are. Some of the ideas on this thread though certainly seem like things that IF I were them I'd probably think about. Others, not so much... The truth is nobody has a magic crystal ball and even with loads of marketing research companies DO often fail to ask the right questions and miss big market changes. Or they get complacent, or they become institutionally incapable of real change. OTOH jumping onto every bandwagon that wanders down the street isn't always a great idea either. Overall WotC still seems to be a pretty innovative company. It will be interesting to see what direction all this takes. It will also be interesting to see if any of the smaller and more likely to experiment companies like Paizo manage to figure it out better. I haven't seen any real sign of that so far, but you never know.</blockquote>