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<blockquote data-quote="Hawke" data-source="post: 5255508" data-attributes="member: 61721"><p>I have to say the Xbox Live Duels of the Planeswalkers brought me back in. I hadn't played Magic in a decade and saw it was on sale for a cheap price on arcade. I took a look at the screenshots and it looked very polished. Quickly beat it, bought the expansion (and since the second expansion) and because of the multiplayer ease I was able to convince several never-played-magic friends to buy DotP. Fast forward a few months and we'd all bought a significant amount of cards, one guy has an Archenemy deck. Who knows if we'll keep it up, but we've had a good time and WotC has made some money off of us... so I think some management changes and decisions on how to market paid off.</p><p></p><p>I think Encounters is much more successful at drawing me in than LFG ever was. Unfortunately for me Wednesdays are my normal game night and while I tried to get in on a thursday season 2 encounters game, it fizzled before it got off the ground. Overall, WotC's brand management seems to be pushing themselves... and we haven't even gotten to Essentials.</p></blockquote><p></p>
[QUOTE="Hawke, post: 5255508, member: 61721"] I have to say the Xbox Live Duels of the Planeswalkers brought me back in. I hadn't played Magic in a decade and saw it was on sale for a cheap price on arcade. I took a look at the screenshots and it looked very polished. Quickly beat it, bought the expansion (and since the second expansion) and because of the multiplayer ease I was able to convince several never-played-magic friends to buy DotP. Fast forward a few months and we'd all bought a significant amount of cards, one guy has an Archenemy deck. Who knows if we'll keep it up, but we've had a good time and WotC has made some money off of us... so I think some management changes and decisions on how to market paid off. I think Encounters is much more successful at drawing me in than LFG ever was. Unfortunately for me Wednesdays are my normal game night and while I tried to get in on a thursday season 2 encounters game, it fizzled before it got off the ground. Overall, WotC's brand management seems to be pushing themselves... and we haven't even gotten to Essentials. [/QUOTE]
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