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Hasbro Reports First Quarter Earnings
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<blockquote data-quote="Deset Gled" data-source="post: 7980983" data-attributes="member: 7808"><p>Don't trust Amazon sales ranks as a form of financial data. Those numbers of intentionally modified by both Amazon and sellers to get you to buy more stuff. And even if they were reliable, there's simply no way to compare one section to another.</p><p></p><p>I know it might be unexpected, but Monopoly (as a brand) is possibly outselling the entire TTRPG industry, combined. The order Hasbo listed things in were in order of financial importance. Here's some hard numbers for you to consider. I'm going to focus on 2017 a lot, because it's a recent year that I could get a lot of freely accessible data on.</p><p></p><p>For starters, the board game market is probably about 5 times the size of the TTRPG market ($55M vs $280M in 2017):</p><p></p><p>[URL unfurl="true"]https://www.enworld.org/threads/top-5-rpgs-compiled-charts-2004-present.662563/[/URL]</p><p></p><p>But, that's considering the games only. You also need to consider merchandising, spin off computer and phone games, advertising tie ins, movies, etc, etc. For example, right now there are at least 5 Monopoly branded games in the Google Play store right now, with at least 15M downloads (total). Not to mention Monopoly on iOS, Switch, Playstation, Xbox, Windows, and even Kindle. Meanwhile Waterdeep sits at around 1M downloads on Android and Neverwinter Nights got a Windows special edition re-release in 2018.</p><p></p><p>In 2017, Hasbro listed Transformers, Nerf, Monopoly and My Little Pony as their biggest sources of revenue:</p><p></p><p>[URL unfurl="true"]https://investor.hasbro.com/static-files/151365c7-d90c-4f88-967f-a46f52b62e6e[/URL]</p><p></p><p>They didn't give an exact breakdown, but they said that these four brands accounted for about half of their annual revenue. Magic: The Gathering, Play-doh, and Littlest Pet Shop were the other names on the top of their list.</p><p></p><p>In 2017, Monopoly had a total brand valuation (not the same as income, but a valuable quantifier for comparison) of $132M, ranked at #16 on this list: </p><p></p><p>[URL unfurl="true"]https://brandfinance.com/images/upload/brand_finance_toys_25_2017_report_locked.pdf[/URL]</p><p></p><p>By comparison, Nerf (Hasbro's self proclaimed "largest brand") was valued around $297 at #5, MLP was $198M at #10. M:tG was not listed in USD, but was slot #18. But, you'll notice that Monopoly is the only individual board game on the list of top #25 toy brands. It's #1 in a market that's 5x the size of D+D's.</p><p></p><p>The important takeaway, here is that D&D doesn't even rank on these lists. It's been consistently well documented that M:tG significantly outperforms D&D in terms of revenue. Even if D&D is growing at a rate of 50% a year since 2017, it still hasn't caught up to M:tG, and M:tG trails behind Monopoly. </p><p></p><p>Our hobby is owned by Uncle Pennybags.</p></blockquote><p></p>
[QUOTE="Deset Gled, post: 7980983, member: 7808"] Don't trust Amazon sales ranks as a form of financial data. Those numbers of intentionally modified by both Amazon and sellers to get you to buy more stuff. And even if they were reliable, there's simply no way to compare one section to another. I know it might be unexpected, but Monopoly (as a brand) is possibly outselling the entire TTRPG industry, combined. The order Hasbo listed things in were in order of financial importance. Here's some hard numbers for you to consider. I'm going to focus on 2017 a lot, because it's a recent year that I could get a lot of freely accessible data on. For starters, the board game market is probably about 5 times the size of the TTRPG market ($55M vs $280M in 2017): [URL unfurl="true"]https://www.enworld.org/threads/top-5-rpgs-compiled-charts-2004-present.662563/[/URL] But, that's considering the games only. You also need to consider merchandising, spin off computer and phone games, advertising tie ins, movies, etc, etc. For example, right now there are at least 5 Monopoly branded games in the Google Play store right now, with at least 15M downloads (total). Not to mention Monopoly on iOS, Switch, Playstation, Xbox, Windows, and even Kindle. Meanwhile Waterdeep sits at around 1M downloads on Android and Neverwinter Nights got a Windows special edition re-release in 2018. In 2017, Hasbro listed Transformers, Nerf, Monopoly and My Little Pony as their biggest sources of revenue: [URL unfurl="true"]https://investor.hasbro.com/static-files/151365c7-d90c-4f88-967f-a46f52b62e6e[/URL] They didn't give an exact breakdown, but they said that these four brands accounted for about half of their annual revenue. Magic: The Gathering, Play-doh, and Littlest Pet Shop were the other names on the top of their list. In 2017, Monopoly had a total brand valuation (not the same as income, but a valuable quantifier for comparison) of $132M, ranked at #16 on this list: [URL unfurl="true"]https://brandfinance.com/images/upload/brand_finance_toys_25_2017_report_locked.pdf[/URL] By comparison, Nerf (Hasbro's self proclaimed "largest brand") was valued around $297 at #5, MLP was $198M at #10. M:tG was not listed in USD, but was slot #18. But, you'll notice that Monopoly is the only individual board game on the list of top #25 toy brands. It's #1 in a market that's 5x the size of D+D's. The important takeaway, here is that D&D doesn't even rank on these lists. It's been consistently well documented that M:tG significantly outperforms D&D in terms of revenue. Even if D&D is growing at a rate of 50% a year since 2017, it still hasn't caught up to M:tG, and M:tG trails behind Monopoly. Our hobby is owned by Uncle Pennybags. [/QUOTE]
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