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Hasbro/WotC has crossed the Trust Thermocline
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<blockquote data-quote="Dausuul" data-source="post: 8899067" data-attributes="member: 58197"><p>And they're right about that -- it <em>is</em> a lifestyle brand. What they failed to reckon with is that being a lifestyle brand cuts two ways. Yes, it can engender tremendous customer loyalty. But it also means that customers can get absolutely furious if you mess with things that they view as essential.</p><p></p><p>Moreover, in this case, there is the issue that the D&D brand is not synonymous with the Wizards brand in the minds of the community. Wizards is the <em>steward</em> of D&D, not the <em>creator</em> of it; a distinction which was reinforced in the 4E era when a lot of people decided WotC had failed in its stewardship, and decamped for Pathfinder. Because of this, Wizards does not automatically benefit from customer loyalty to D&D and can in fact be hurt by it.</p></blockquote><p></p>
[QUOTE="Dausuul, post: 8899067, member: 58197"] And they're right about that -- it [I]is[/I] a lifestyle brand. What they failed to reckon with is that being a lifestyle brand cuts two ways. Yes, it can engender tremendous customer loyalty. But it also means that customers can get absolutely furious if you mess with things that they view as essential. Moreover, in this case, there is the issue that the D&D brand is not synonymous with the Wizards brand in the minds of the community. Wizards is the [I]steward[/I] of D&D, not the [I]creator[/I] of it; a distinction which was reinforced in the 4E era when a lot of people decided WotC had failed in its stewardship, and decamped for Pathfinder. Because of this, Wizards does not automatically benefit from customer loyalty to D&D and can in fact be hurt by it. [/QUOTE]
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