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<blockquote data-quote="nedjer" data-source="post: 5815979" data-attributes="member: 83796"><p>What they're up to is social leverage through the tiresomely named gamification. By binding together your out-game social networking activity, your mates' similar social network activity, your shared gameplay, shared in-game and out-game reward systems, user-generated media, your music, augmented reality media and . . . they can form uber-premium subscription models where moving from or dropping a subscription becomes akin to plucking your own heart out.</p><p></p><p>For those with the cash (and we're not talking yachts or Ascot here) it'll be a very slick, hugely integrated set-up which pours shiny graphics over everything.</p><p></p><p>However, the have-nots kind of get the last laugh as uber-subscriptions are a marketeer's dream. Once locked-in these systems can easily and transparently manipulate you into making purchases, encouraging others to make purchases, lots of keeping-up with the Jones' and exclusivity power-ups . . . so much so that the reach extends out into the physical world as you're coaxed into going to a concert or ordering a physical toy.</p><p></p><p>The downside can look like the exclusion of those who're left out, because they can't pay. Happily, they're on a total win, as their leisure choices and the nature of their friendships won't be subconsciously dictated to them.</p><p></p><p>An example of how this works came-up a few weeks ago in a programme where a guy was playing a Fbook social game involving collecting virtual craps. The player 'won' a duck <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /> and became so over-excited at receiving this precious pixellated crap that he immediately spent real money buying a virtual display case to show others he was the top/ big <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" />. He was as pleased as punch - and utterly oblivious and uncaring when the interviewer basically asked if he realised he was buying expensive shiny <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" />.</p><p></p><p>Got to find it . . . <a href="https://www.youtube.com/watch?v=DtJDVvJdxlk" target="_blank">here</a>.</p></blockquote><p></p>
[QUOTE="nedjer, post: 5815979, member: 83796"] What they're up to is social leverage through the tiresomely named gamification. By binding together your out-game social networking activity, your mates' similar social network activity, your shared gameplay, shared in-game and out-game reward systems, user-generated media, your music, augmented reality media and . . . they can form uber-premium subscription models where moving from or dropping a subscription becomes akin to plucking your own heart out. For those with the cash (and we're not talking yachts or Ascot here) it'll be a very slick, hugely integrated set-up which pours shiny graphics over everything. However, the have-nots kind of get the last laugh as uber-subscriptions are a marketeer's dream. Once locked-in these systems can easily and transparently manipulate you into making purchases, encouraging others to make purchases, lots of keeping-up with the Jones' and exclusivity power-ups . . . so much so that the reach extends out into the physical world as you're coaxed into going to a concert or ordering a physical toy. The downside can look like the exclusion of those who're left out, because they can't pay. Happily, they're on a total win, as their leisure choices and the nature of their friendships won't be subconsciously dictated to them. An example of how this works came-up a few weeks ago in a programme where a guy was playing a Fbook social game involving collecting virtual craps. The player 'won' a duck :):):):):) and became so over-excited at receiving this precious pixellated crap that he immediately spent real money buying a virtual display case to show others he was the top/ big :):):):). He was as pleased as punch - and utterly oblivious and uncaring when the interviewer basically asked if he realised he was buying expensive shiny :):):):):). Got to find it . . . [URL="https://www.youtube.com/watch?v=DtJDVvJdxlk"]here[/URL]. [/QUOTE]
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