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<blockquote data-quote="jgsugden" data-source="post: 8940523" data-attributes="member: 2629">#1: DNDBeyond has a lot of annual subscribers.&nbsp; The ones that canceled immediately to send a message are a part of the impact, but the ones that do not resubscribe this year when their time frame is up is a bigger matter.&nbsp; There are a lot of people with annual subscriptions that reup in August because that is when many people first signed up when it went online (August 15, 2017).&nbsp; You can bet that WotC is watching to see how many of those people are buying new products on DNDBeyond right now as a predictor of how many of them will be dropping by August.&nbsp; #2: Why does that matter?&nbsp; Because not all subscribers are the same.&nbsp; If you're in for the long haul, you're more likely to add the new products due to FOMO.&nbsp; If you're brand new, and can't afford the $1000 for the Legendary Bundle, you're more likely to be more picky.&nbsp; And once people stop buying for a bit - even if they come back - they are less likely to buy everything habitually in the future after missing so much while they were away.&nbsp; Regardless, right now, there are more people that are already gone from DNDBeyond that have not shown their hand.&nbsp; They have not canceled their annual subscription because it will not be due for a long time, and they have not passed on any new books ... yet ... #3: WotC lied to their investors.&nbsp; They lied to their customers.&nbsp; They lie to everyone - because pretty much every corporation does.&nbsp; If they tell their investors, &quot;Heeeeeeeyyyyyy ... our decisions were unnecessary and have created a window for a competitor to massively erode our marketshare, to reduce spending on our digital product by established customers, and is projected to lose us 10 times the number of customers we're already lost over the next 9 months ...&quot; ... well, they'd lose their jobs.&nbsp; #4: Actions speak louder than words.&nbsp; In the end, the question will be how many people are buying into each system over the next 2 years.&nbsp; We won't know how much this cost D&amp;D/WotC/Hasbro until we see how the new edition does when it is released.&nbsp; If you see an uptick in Pathfinder or Black Flag purchases in that time that start to register next to WotC numbers, it would be something for WotC to worry about.</blockquote>

[QUOTE="jgsugden, post: 8940523, member: 2629"] #1: DNDBeyond has a lot of annual subscribers. The ones that canceled immediately to send a message are a part of the impact, but the ones that do not resubscribe this year when their time frame is up is a bigger matter. There are a lot of people with annual subscriptions that reup in August because that is when many people first signed up when it went online (August 15, 2017). You can bet that WotC is watching to see how many of those people are buying new products on DNDBeyond right now as a predictor of how many of them will be dropping by August. #2: Why does that matter? Because not all subscribers are the same. If you're in for the long haul, you're more likely to add the new products due to FOMO. If you're brand new, and can't afford the $1000 for the Legendary Bundle, you're more likely to be more picky. And once people stop buying for a bit - even if they come back - they are less likely to buy everything habitually in the future after missing so much while they were away. Regardless, right now, there are more people that are already gone from DNDBeyond that have not shown their hand. They have not canceled their annual subscription because it will not be due for a long time, and they have not passed on any new books ... yet ... #3: WotC lied to their investors. They lied to their customers. They lie to everyone - because pretty much every corporation does. If they tell their investors, "Heeeeeeeyyyyyy ... our decisions were unnecessary and have created a window for a competitor to massively erode our marketshare, to reduce spending on our digital product by established customers, and is projected to lose us 10 times the number of customers we're already lost over the next 9 months ..." ... well, they'd lose their jobs. #4: Actions speak louder than words. In the end, the question will be how many people are buying into each system over the next 2 years. We won't know how much this cost D&D/WotC/Hasbro until we see how the new edition does when it is released. If you see an uptick in Pathfinder or Black Flag purchases in that time that start to register next to WotC numbers, it would be something for WotC to worry about. [/QUOTE]

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