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Hasbro's CEO Reports OGL-Related D&D Beyond Cancellations Had Minimal Impact
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<blockquote data-quote="Velderan" data-source="post: 8940538" data-attributes="member: 7038056"><p>Ok so numbers someone made up and you're speculating on. Got it.</p><p></p><p>We know they have 12 or 13 million registered users as stated in the investor chat late last year. I don't know if we've ever actually seen credible estimates on how many of them are paying subscribers, if you've seen a number quoted by anyone credible please provide that source. I know people keep using that "DMs make up 20% of the audience, but do most of the spending" to guess at subscriber numbers but that's purely a guess that seems to assume the 12 or 13 million accounts are all actually active and engaged users running campaigns and not accounts made to access free material, provide playtest feedback, or just to poke around to see what DDB is. If they reported stats like weekly logins or active campaigns, you could probably start to make an educated guess but even then it would still be at best a guess.</p><p></p><p>Worth mentioning if the 12 or 13 million registered users were all engaged users, they would have spun it that way. Remember how Blizzard used to report active WoW subscriptions up until the numbers no longer were something to brag about and they decided to spin it as something along the lines of "there's other ways to measure success" claim and stopped reporting subscription numbers? I'd think WotC wouldn't be shy about their paying subscriber numbers on investor calls if they were anywhere near the 20% of 12 or 13 million users level. That would be an immediate way to assure investors they spent $146m wisely. Just my 2 coppers.</p><p></p><p>As for cancellations, we had a <a href="https://gizmodo.com/dungeons-dragons-wizards-hasbro-ogl-open-game-license-1849981136" target="_blank">credible report</a> saying they had a five figure ticket queue at one point but there's conflicting info on if that ticket queue was 100% people who requested their account be deleted or if a ticket is generated each time someone cancels which makes sense because the "why are you cancelling" comment has to go somewhere to be reviewed, right? That leaves so much wiggle room on how many people ACTUALLY cancelled that it's not really a productive rabbit hole to go down without more credible info to support. From the quotes in <a href="https://www.enworld.org/threads/hasbros-ceo-reports-ogl-related-d-d-beyond-cancellations-had-minimal-impact.695507/post-8939917" target="_blank">this post</a>, he claimed on this call they were in touch with cancelled subscribers and most were open to renewing which again doesn't provide numbers or even a percent who renewed. Just that they were open to it. Guessing he's spinning the comments people left during cancellation as them being open to renewing (I specifically wrote I can't support them if revoking OGL1.0a is in their plans, so that could certainly be interpreted as me being open to coming back now for example), but who knows how many people cancelled and actually renewed. Again, it's all guesswork that isn't productive without actual credible figures to work with.</p></blockquote><p></p>
[QUOTE="Velderan, post: 8940538, member: 7038056"] Ok so numbers someone made up and you're speculating on. Got it. We know they have 12 or 13 million registered users as stated in the investor chat late last year. I don't know if we've ever actually seen credible estimates on how many of them are paying subscribers, if you've seen a number quoted by anyone credible please provide that source. I know people keep using that "DMs make up 20% of the audience, but do most of the spending" to guess at subscriber numbers but that's purely a guess that seems to assume the 12 or 13 million accounts are all actually active and engaged users running campaigns and not accounts made to access free material, provide playtest feedback, or just to poke around to see what DDB is. If they reported stats like weekly logins or active campaigns, you could probably start to make an educated guess but even then it would still be at best a guess. Worth mentioning if the 12 or 13 million registered users were all engaged users, they would have spun it that way. Remember how Blizzard used to report active WoW subscriptions up until the numbers no longer were something to brag about and they decided to spin it as something along the lines of "there's other ways to measure success" claim and stopped reporting subscription numbers? I'd think WotC wouldn't be shy about their paying subscriber numbers on investor calls if they were anywhere near the 20% of 12 or 13 million users level. That would be an immediate way to assure investors they spent $146m wisely. Just my 2 coppers. As for cancellations, we had a [URL='https://gizmodo.com/dungeons-dragons-wizards-hasbro-ogl-open-game-license-1849981136']credible report[/URL] saying they had a five figure ticket queue at one point but there's conflicting info on if that ticket queue was 100% people who requested their account be deleted or if a ticket is generated each time someone cancels which makes sense because the "why are you cancelling" comment has to go somewhere to be reviewed, right? That leaves so much wiggle room on how many people ACTUALLY cancelled that it's not really a productive rabbit hole to go down without more credible info to support. From the quotes in [URL='https://www.enworld.org/threads/hasbros-ceo-reports-ogl-related-d-d-beyond-cancellations-had-minimal-impact.695507/post-8939917']this post[/URL], he claimed on this call they were in touch with cancelled subscribers and most were open to renewing which again doesn't provide numbers or even a percent who renewed. Just that they were open to it. Guessing he's spinning the comments people left during cancellation as them being open to renewing (I specifically wrote I can't support them if revoking OGL1.0a is in their plans, so that could certainly be interpreted as me being open to coming back now for example), but who knows how many people cancelled and actually renewed. Again, it's all guesswork that isn't productive without actual credible figures to work with. [/QUOTE]
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Hasbro's CEO Reports OGL-Related D&D Beyond Cancellations Had Minimal Impact
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