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Have the third-party d20 publishers failed?
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<blockquote data-quote="jgbrowning" data-source="post: 1728860" data-attributes="member: 5724"><p>First let me preface: This post is all about money. This doesn't mean that gaming companies are unconcerned with growing the hobby, increasing enjoyment, having fun, and listening to customers. I'm going to only focus on money, because without it, nothing gets published.</p><p>-----------------------------------------------------------</p><p></p><p></p><p>Almost every publisher I know of disagrees with your belief, BelenUmeria. More importantly, they disagree from a position of being able to actually <strong>compare</strong> their profit levels between settings, settings with support, supplements and supplements with support. Their belief is based upon actual numbers and, for the most part, the market represents what is most profitable after considering all aspects of production, distribution, marketing, and sales.</p><p></p><p>I know of several "successful" products that are/were not profitable. Don't confuse buzz with profit. Profit is a requirement for real success, because without it, that company cannot produce more product.</p><p></p><p>Which is why there aren't that many modules at this time. They're presently not comparably profitable just like they are historically less profitable than supplements at all times. Even with cross-marketing, loss-leading, and all other possible uses, modules are sub-performers. Allocating resources for a supplement is more profitable (ie. greater return on effort and investment) than allocating resources for an adventure.</p><p></p><p>With all this said, modules can be profitable and be good business, but it's simply harder to be so and requires a very good business plan and a lot of will. Goodman Games's Dungeon Crawl Classics are a great example of doing something and doing it well. Necromancer also does well with adventures. However, were anyone else to start focusing on modules, they have to not only deal the modules historically poor performance in relation to supplements they'd now also have to deal with two good companies that have that market segment well serviced. It's even that much more unattractive to make d20 modules.</p><p></p><p>joe b.</p></blockquote><p></p>
[QUOTE="jgbrowning, post: 1728860, member: 5724"] First let me preface: This post is all about money. This doesn't mean that gaming companies are unconcerned with growing the hobby, increasing enjoyment, having fun, and listening to customers. I'm going to only focus on money, because without it, nothing gets published. ----------------------------------------------------------- Almost every publisher I know of disagrees with your belief, BelenUmeria. More importantly, they disagree from a position of being able to actually [b]compare[/b] their profit levels between settings, settings with support, supplements and supplements with support. Their belief is based upon actual numbers and, for the most part, the market represents what is most profitable after considering all aspects of production, distribution, marketing, and sales. I know of several "successful" products that are/were not profitable. Don't confuse buzz with profit. Profit is a requirement for real success, because without it, that company cannot produce more product. Which is why there aren't that many modules at this time. They're presently not comparably profitable just like they are historically less profitable than supplements at all times. Even with cross-marketing, loss-leading, and all other possible uses, modules are sub-performers. Allocating resources for a supplement is more profitable (ie. greater return on effort and investment) than allocating resources for an adventure. With all this said, modules can be profitable and be good business, but it's simply harder to be so and requires a very good business plan and a lot of will. Goodman Games's Dungeon Crawl Classics are a great example of doing something and doing it well. Necromancer also does well with adventures. However, were anyone else to start focusing on modules, they have to not only deal the modules historically poor performance in relation to supplements they'd now also have to deal with two good companies that have that market segment well serviced. It's even that much more unattractive to make d20 modules. joe b. [/QUOTE]
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