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Message: <blockquote data-quote="MonsterMash" data-source="post: 1728939" data-attributes="member: 12974">Thinking in terms of economic theory publishing for D20/D&D games is a highly contestable market, the entry and exit costs for a new publisher (especially PDFs) are low so generally prices are low and very near cost because unless you a WotC with a major corporate behind it and the distribution, sales and marketing channels that implies most D20 publishers are very much one man and a dog outfits. To go back on topic adventures naturally have a limited market as only one person per group of gamers is likely to buy them, so that drops it to 20% of the market or so immediately, without allowing for DM who have time and preference to use homebrewed materials.But back when D&D got established modules were unknown, so you had to homebrew or not have anything to do with those three books in the box. If people want to play then not having published adventures won't stop them, though I will admit people are more used to being spoon fed rather than having to do things themselves these days.I don't think third party publishers have failed, but what we had was a short term boom where nearly anything would sell followed by the current period of consolidation where the good companies survive and the others fail or withdraw from the market.</blockquote>