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Message: <blockquote data-quote="Steel_Wind" data-source="post: 1729594" data-attributes="member: 20741">The point I was making in that post was that a licensed property can sell adventures. The point many were making was adventures don't sell, simpliciter. That is not an accurate statement when you make it without qualification. Having made that point, the argument is now twisted as "oh well, we meant standard generic adventures don't sell."Well - maybe so  - but that's not what was said.  And doesn't that beg the point, that maybe the adventures people should be making then ought not to be generic?I am not saying that Dungeon Magazine ought not to make generic adventures - they should.  I am not saying WotC ought not to make generic adventures  - they should too.Their markets must necessarily be broader to make sense with the expense of their product's development and the alternative opportunities they forego to make a module.But if you are a 3rd party publisher, maybe there should be a lot less emphasis on attempting being all things to all people (and failing)  - and look instead to exploit the niche markets available for these products - backed up with a license to create product awareness and loyalty.I appreciate this is not a route available to all publishers. That's ok. But there are an awful lot of sweeping generalities being bandied about here as absolute "fact". They aren't fact - they are generalities.So - it's not that DMs won't use modules; that is not an accurate statement at all.It's not that there is no market for adventures either; that's not an accurate statement either. The market may be difficult to exploit - it may need new approaches and a particular focus - but that does not mean that adventures per se are dead on arrival.It's not that because only one -fifth of the market will buy the product, you are doomed to fail and can't sell 5,000 or 10,000 copies to that one-fifth. This sort of marketing to the masses math makes sense for WotC - but it need not make sense for 3rd party publishers looking to exploit a niche.Who is talking about standard modules? Not me.You? All the others chiming in here? Maybe so - but IF so, stop making the statements without qualification and look for the silver lining and the opportunities."DMs won't use modules" is a mantra which is neither accurate nor helpful.</blockquote>

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