NOW LIVE! -- ZEITGEIST: Death of the Author for D&D 5E on Kickstarter! Murder. Conspiracy. Secrets. A remote manor. An adventure for D&D 5E.

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Message: <blockquote data-quote="Ath-kethin" data-source="post: 8295811" data-attributes="member: 6798775">Based on a comment from [USER=1]@Morrus[/USER] (regarding Kickstarter funds, but still), I took out a Facebook ad for one of my DMSGuild products. The ad ran for a week and the product in question sold reasonably well, but I'm having a hard time evaluating how much impact the ad actually had. Of course Facebook gives me statistics on how many people "engaged" with it and how many people clicked on it, but based on the numbers they gave I had about a 1% conversion rate (actual purchases as a percentage of link clicks).That seems really low to me. The total number of purchases the week the ad ran was about 50% higher than the previous week, but I'm not sure the ad was the reason for that.How much luck have others had with these ads? I don't want to keep spending money if it isn't getting me anywhere, but I'm happy to run more ads if it makes sense.</blockquote>