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Message: <blockquote data-quote="Nagol" data-source="post: 6045819" data-attributes="member: 23935">I'm unconvinced there is a good way to handle a revolutionary change to a living product.Anyone who is not a current comsumer has to be convinced the changes warrant re-evaluation of the product and that's always a hard sell.No matter what you do, you're going to alienate at least a portion of the current base -- perhaps because they see the radical changes as implying you think the current product is deficient, they think the changes make the product worse, or because they see no need to convert even if it is marginally better.  A visible change in ownership/guidance helps buy a bit of a honeymoon and if the new owners bring fresh passion and vision then the changes become more palatable.  So if you want a successful revolutionary change, think about selling the line.Probably the best way to handle revolutionary change while maintaining ownership is a period of neglect/limited production to allow the current consumers a period of mounting demand -- like the Disney model.  That should reduce the alienated population.  That doesn't help current revenue though.</blockquote>