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<blockquote data-quote="Ruin Explorer" data-source="post: 8894375" data-attributes="member: 18">MS has only really leaned into being a platform company in the last decade. Prior to that, particularly outside of Azure, it was very keen on &quot;total domination&quot;-type approaches. For decades they basically tried to acquire, eliminate or force under their thumb 3PPs. I mean, if we go back to the '00s and earlier teens, it's very clear what MS wanted was Windows to become increasingly limited and locked-down, to have fewer and fewer 3PP products, and to force people to only use Microsoft-approved stuff. Windows 10 generally represented a movement away from that, but even then stuff like the Microsoft game store attempted to lock things down in a truly idiotic way - there's a reason we're not using Apple, people!* And elements of this &quot;total domination&quot; approach remain.Amazon is a whole other discussion. AWS is essentially it's own separate business, and Amazon itself has increasingly become about selling Amazon (and Prime), not products. Specific products are increasingly immaterial. You can see this in how the design of the shop has completely languished for most of a decade.</blockquote>

[QUOTE="Ruin Explorer, post: 8894375, member: 18"] MS has only really leaned into being a platform company in the last decade. Prior to that, particularly outside of Azure, it was very keen on "total domination"-type approaches. For decades they basically tried to acquire, eliminate or force under their thumb 3PPs. I mean, if we go back to the '00s and earlier teens, it's very clear what MS wanted was Windows to become increasingly limited and locked-down, to have fewer and fewer 3PP products, and to force people to only use Microsoft-approved stuff. Windows 10 generally represented a movement away from that, but even then stuff like the Microsoft game store attempted to lock things down in a truly idiotic way - there's a reason we're not using Apple, people!* And elements of this "total domination" approach remain. Amazon is a whole other discussion. AWS is essentially it's own separate business, and Amazon itself has increasingly become about selling Amazon (and Prime), not products. Specific products are increasingly immaterial. You can see this in how the design of the shop has completely languished for most of a decade. [/QUOTE]

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