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Message: <blockquote data-quote="EditorBFG" data-source="post: 3624373" data-attributes="member: 24719">1) Something is hidden in the city that players will not to find, but make it clear they could be there for months or years trying to find it. Maybe an artifact buried somewhere, or a prophecy that says some kind of special person is in the city. If the city is bustling, they would know finding it would be a long process.The McGuffin worked for Hitchcock, it can work for you too.2) One of the characters inherits property in the city, perhaps even a small tower. Or they find the deed, or an NPC grants it to them as a reward, etc. Players are eager to get all the mileage they can out of that sort of thing.</blockquote>