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Message: <blockquote data-quote="Sigurd" data-source="post: 5108245" data-attributes="member: 19412">You guys produce a lot of adventures. If every writer does not please 10% then you don't please a lot of people. You also please a lot of people who are less vocal.You have consistently great art. (Keyed and unkeyed art is a must)You have a fair whack of new\special monsters. ("If you loved the adventure reuse the monsters!")To some extent your market place means you define the norm. Everyone who does better than you shines and everyone worse receives no attention.Strategically, If I had advice it would be:Web Teasers - My players like a carrot and I like something they can get (without too many spoilers) to get them excited. I can tell them details but there is a sense of bargain if they can download it themselves. None of my players have stayed with your forums since 4e but when you had the forums they still mostly used the web enhancements.Cultivate Writers - I think players have the sense that your products are committee made and faceless. I am not saying this is true but I think that is the sense. Invest more in a profiles for writers who are good at a type of thing. I think players have more loyalty to a Sean Reynolds, Monte Cook or (Insert name) adventure they do to an adventure they see as a number. I think your arms length approach to some of the great settings (planescape etc...) has disenfranchised your franchises because people feel you've deserted their pet world and you're not letting anyone else fill the gap. (I am not talking reality but perception.)As you undoubtedly know gamers are very loyal to what they feel speaks to them individually. That means they need 100 options to find the 12 they like and reject the 88 they need to reject. I think at this point you need to generate excitement around something they can easily feel personal loyalty to. My suggestion is to showcase authors who have been successful in 3.e as well.Give the authors a little more artistic freedom to create more unique adventures in their own style.Without Harping - backlash from 4e and the way 3e was shut down (separate issues). My advice would be high profile low cost acts of goodwill.A million dollar idea - start a habit of including a small cleaned up example of players work at the end of modules the way polyhedron piggy backed on Dragon. A 4-5 page 'All Star' with one map (hopefully reuse or from the cutting room floor) and a list of that Writers 5 fave Books and 3 fave links.Try not to raise the expectations on the example get too high and have your readership hope to get some attention.That's the best advice I can give. If I'm ever near your office - I want a tour. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />Sigurd</blockquote>

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