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Message: <blockquote data-quote="Arnwyn" data-source="post: 1490721" data-attributes="member: 7701">Nope, it's a good idea.<Marketing background on>Music is usually considered good for the shopping experience, if (no surprise here) done appropriately.Just as department stores have soft music on in the background, a gaming store can make good use of music to enhance the shopping experience, and better yet - improve sales.Appropriate music would not be department store musack, of course, but instead be RPG-related - thus soundtracks would be optimal. It should be quiet and in the background (I cannot stress this enough), so that it simply adds a "light atmosphere" to the store.Music plays to the emotions, and is thus appropriate in the book (and especially RPG) industry - as inspiration and imagination are considered two important aspects of the business, notably for consumers.Therefore, music is especially useful when consumers are considering a purchase, since it can provide an additional "push" to a buyer that is currently on the fence (e.g. a purchaser looking at an adventure, or even the Conan book, when suddenly the intro to the movie Conan the Barbarian starts playing in the background).As long as the music is appropriate, you cannot harm the buying experience - you can only enhance it.</blockquote>