Thanks for the advice, all. Problem resolved - Dimwhit set me up less than 30 min after I made the original post (my new custom logo is now fully functional). What a great forum!
I'm still mystified by the problem, but I'm guessing it is either PhotoShop or Mac related - that's what I was using to edit the image. Even after resizing to 64 X 64, making sure color parameters were more optimal and setting quality to zero it still came out around 50 k or so. After getting Dimwhit's help, I went home and tried again using MS PhotoEditor on a Windows machine. Result: about 3 k. Hmmm. Haven't tried PS on the Win machine, which would pin down whether it's the app or platform.
My (fairly unknowledgeable) guess is that my application or platform added some kind of extra formatting or something. My problem is solved, but for the sake of my intellectual curiosity, if anyone can shed any light, I'd be glad to know.