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Message: <blockquote data-quote="Dire Bare" data-source="post: 8978916" data-attributes="member: 18182">I loved the film itself, and I enjoy the experience of seeing a fun blockbuster in the cinema, rather than at home. I knew what I was doing when I dropped all that $$$ this week, and it was only partially about being impatient to see the movie. I had a great time in the cinema!But the PSA celebrating the audience as heroes for dropping big cash to come see the film in theatre . . . as it was meant to be seen . . . the messaging I felt was condescending and tone deaf. I'm a K-12 teacher, and I get annoyed when folks call me a hero for just doing my job. I'm certainly no hero for going out to see a movie. It demeans the word.There are a lot of reasons, good ones, why movie theatre attendance is down. Cost is a big one, but not the only one. Society has changed, and continues to move away from traditional theatre screenings. It's okay if you bemoan that fact and are nostalgic for when seeing a film in the theatre was the only way to see a film, or if you just feel it's the best way to see a film. But the trend amongst actors and directors bemoaning the rise of streaming and the retreat of movie theatres . . . . eh, pull your head out of the sand and just accept that technology and society is changing around you. And do what you can to improve the theatre experience, so it's worth doing more than a few times a year.I really wanted to see Honor Among Thieves on the big screen, and I did . . . . but I'm saving Shazam 2 for the HBO Max streaming service. I'd love to see that film on the big screen as well, but the cost-benefit ratio for me is much lower, so streaming it is! Am I no longer a hero?</blockquote>

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