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Here Come The D&D Movie Gaming Tie-Ins!
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<blockquote data-quote="Argyle King" data-source="post: 8990209" data-attributes="member: 58416"><p>Now that I can look at the finished cycle of the film, I have 2 thoughts:</p><p></p><p>1) In general, marketing for the film was (to put ot nicely) not great. Non-D&D players whom I know did not understand what the movie was; D&D players that I know didn't seem to feel that the previews gave a good enough idea concerning what the movie was about to go to the theaters. Additionally, commercials and advertisements which were shown on media channels (and versions of social media) that the target audience actually uses were few and far between. If it wasn't for Enworld, even I likely wouldn't have known the movie was at the local theater before the theater itself put up promotional material for the movie. </p><p></p><p>2) Are there any products which are usable in the tabletop game which is currently D&D? The figures at WalMart are kinda cool, but they aren't sized anywhere near what would be needed to use for D&D. It's a noticeable failure of a "lifestyle brand" to do nothing to drive someone toward even attempting to play the game. Why exactly does someone buy into a lifestyle brand if the brand isn't something with which the customer interacts? Maybe there are products; if there are, I don't know what they are and imagine that many others don't know either.</p><p></p><p>Edit: At the time of this post, the movie appears to be about 30 million dollars short of earning back just the budget for the film. Conventional wisdom argues that a "successful" movie needs to earn 2x the production budget. I'm not sure that I entirely agree with that. However, if that is true, that would mean that the film is in the hole over $100M at the time of this post.</p><p></p><p>Has the merchandising helped close this gap? My perception -which is based purely on anecdotal observation- is no. Even with the movie being an alright movie, I would say that the team responsible for marketing the movie and coming up with merchandise related to both the movie and the 'lifestyle brand' performed poorly.</p><p></p><p>In contrast, the Mario movie has hit a homerun in theaters, and also has a special Nintendo Switch bundle associated with the movie.</p></blockquote><p></p>
[QUOTE="Argyle King, post: 8990209, member: 58416"] Now that I can look at the finished cycle of the film, I have 2 thoughts: 1) In general, marketing for the film was (to put ot nicely) not great. Non-D&D players whom I know did not understand what the movie was; D&D players that I know didn't seem to feel that the previews gave a good enough idea concerning what the movie was about to go to the theaters. Additionally, commercials and advertisements which were shown on media channels (and versions of social media) that the target audience actually uses were few and far between. If it wasn't for Enworld, even I likely wouldn't have known the movie was at the local theater before the theater itself put up promotional material for the movie. 2) Are there any products which are usable in the tabletop game which is currently D&D? The figures at WalMart are kinda cool, but they aren't sized anywhere near what would be needed to use for D&D. It's a noticeable failure of a "lifestyle brand" to do nothing to drive someone toward even attempting to play the game. Why exactly does someone buy into a lifestyle brand if the brand isn't something with which the customer interacts? Maybe there are products; if there are, I don't know what they are and imagine that many others don't know either. Edit: At the time of this post, the movie appears to be about 30 million dollars short of earning back just the budget for the film. Conventional wisdom argues that a "successful" movie needs to earn 2x the production budget. I'm not sure that I entirely agree with that. However, if that is true, that would mean that the film is in the hole over $100M at the time of this post. Has the merchandising helped close this gap? My perception -which is based purely on anecdotal observation- is no. Even with the movie being an alright movie, I would say that the team responsible for marketing the movie and coming up with merchandise related to both the movie and the 'lifestyle brand' performed poorly. In contrast, the Mario movie has hit a homerun in theaters, and also has a special Nintendo Switch bundle associated with the movie. [/QUOTE]
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