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Message: <blockquote data-quote="Janx" data-source="post: 6167345" data-attributes="member: 8835">That puts the conversation into the bucket of "shops that suck are run by people who suck at running shops"I think there's a separate undercurrent that some of us percieve (not necessarily from this article) that gaming hobbyists suck at everything (like hygiene, common sense, running a business, designing a game, relationships, communication, etc).Now to the article, I find some other things objectionable:social media is free?Ask anybody with a well run social media presence, and you'll see a budget for somebody to do it.  Every post needs to be carefully vetted and phrased.  You can't let some jack-a-ninny sit at the PC and fire off whatever rant they want under your business's account.Women control 95% of the money is a made up stat.I get that game shops tend to deter women.  But even video games are largely a male adult dominated industry as in that's where the money is coming from.  A game shop shouldn't deter women with crappy presentation and such, but they also aren't in a position to change the entire marketing or appeal of the market to women.  As long as the product is appealing to 30 year old men, then that's where the money is, and a game shop is a small cog in that machine.By all means, do all sorts of things to NOT run a sexist, skeevy, filthy shop.  But don't be deluded into thinking you can transform the industry when your product line determines your target demographic, not you.  You can influence it some, but the general category is locked into men until the producers change the product.  There's only so much influence the gas station clerk has over whether sales of Menthol cigarettes appeal to the minority consumer.</blockquote>

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