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Message: <blockquote data-quote="IronWolf" data-source="post: 5785534" data-attributes="member: 21076">I think you do it by making better tools. While Paizo might not have a character gen tool, there are what appear to be pretty successful character generators out there that people pay to use. I'm looking at you Hero Lab. Hero Lab isn't exactly cheap and contains information already readily available on the d20pfsrd. It even has PC Gen for competition, yet it seems to have a solid customer base despite they repackage freely available rules. It is a very good character generator and people will pay for that.Add other perks to DDI that people want to pay for. Online character storage in the cloud accessible from a multitude of devices. There are any number of things they could do to steer people towards DDI with enhanced perks while releasing OGL.</blockquote>