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Message: <blockquote data-quote="SiderisAnon" data-source="post: 5814464" data-attributes="member: 44949">The problem here is that you're putting blinders on and ignoring the whole package.It's not about how many of the DDI subscribers read a Dungeon article.  While that might drive what content WoTC creates, the only thing that really matters is profit.  If they spend $X to make the content and support the servers, and then make $Y in monthly subscriptions, what really matters in the end is whether $Y is enough higher than $X to justify the cost of continuing the DDI service.  They have continued the service, therefore they're making a profit.Also keep in mind that Paizo's cut of the magazine subscriptions is out of the equations not.  Even if you only look at magazine subscriptions vs. DDI subscriptions, a lower price does not necessarily mean less spent on creating content because nobody is paying for the physical printing and distribution of the magazine (not a small cost) or for the profits that Paizo made off of the issues.  WoTC could well be pocketing more per month than they used to; we simply don't know.There is also the fact that the DDI functions as a source of marketing.  People who use the service can be sold products, just like people could be shown ads when reading the magazines.Ultimately, though, it doesn't matter what content people are looking at with DDI, or even if they have a subscription and never log in.  WoTC has to consider that when making content, because they want to retain users, but as long as they are pulling in a reasonable profit (and only the suits know what "reasonable" is), DDI is a success.I'd also submit that if DDI was a failure, they would have shut it down already.  They're not shy about canceling products.</blockquote>

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