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Message: <blockquote data-quote="TheAuldGrump" data-source="post: 5496182" data-attributes="member: 6957">When Essentials came out I was convinced that WotC would have a big seller, in particular of the Red Box.Going by my local Borders I was not only wrong, I was dead wrong. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f641.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":(" title="Frown    :("  data-smilie="3"data-shortname=":(" />Aside from a quip along the lines of 'give a copy out with every box of Cracker Jack' I have no real advice - at this time, at the local Borders neither 4e nor 4e Essentials is selling all that well. Pathfinder is selling better than anything except the boxed sets of tiles (?!).While I do not like 4e I do think that continued visibility of the D&D brand is essential for the health of RPGs in general.Putting adverts in a $40 box is not going to do much good - the purchaser is almost certainly already a customer, so it promotes nothing.The only thing that I can think of is promotional fliers, which is an expense with no direct income.A $7 magazine is a different story, but at this point I think that the ship has sailed - there are no gaming magazines left to speak of. Starting up a new one is unlikely to happen. The ability to pick up a mag and flip through its pages while the 'zine was sitting on the shelf was a lot more casual. Maybe adverts in SF magazines? Though circulation of those is way down as well.The Auld Grump</blockquote>

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