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How do I market to other countries?
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<blockquote data-quote="Cergorach" data-source="post: 138319" data-attributes="member: 725"><p>Ack! BlowFish...</p><p></p><p>Being a european myself (dutch), i'm pretty sure that unless you go 'all the way' with supporting your products in a foreign language your throwing money away.</p><p></p><p>1.) Unless you hire someone that will do your product justice in a foreign language you'll get a bad product. The crunchy bits might be good, but the content might not sound right...</p><p>2.) What is your target audience in a foreign country? certainly not people who can read english? Your then targeting audiences that have the PHB in their native language, the people who'll buy those probably won't be able/want to read english. How are you going to sell that to them? You'll need someone/something representing your company in a foreign country, costing more money. You need a website in a foreign language, cosing more money...</p><p>3.) How many units do you expect to sell? The general perception is that in parts of europe where english is not the first language (or the second), there are often less RPGers than one would expect based on the numbers of RPGers from the US (did that make any sense?).</p><p></p><p>So in conclusion, unless you can write (well) in a foreign language, know someone who does (and is willing to so for free or a very small fee), or have the 'next best thing', you should probably not try. Europeans are hard arses when it comes to buying stuff, i should know, i am one ;-)</p></blockquote><p></p>
[QUOTE="Cergorach, post: 138319, member: 725"] Ack! BlowFish... Being a european myself (dutch), i'm pretty sure that unless you go 'all the way' with supporting your products in a foreign language your throwing money away. 1.) Unless you hire someone that will do your product justice in a foreign language you'll get a bad product. The crunchy bits might be good, but the content might not sound right... 2.) What is your target audience in a foreign country? certainly not people who can read english? Your then targeting audiences that have the PHB in their native language, the people who'll buy those probably won't be able/want to read english. How are you going to sell that to them? You'll need someone/something representing your company in a foreign country, costing more money. You need a website in a foreign language, cosing more money... 3.) How many units do you expect to sell? The general perception is that in parts of europe where english is not the first language (or the second), there are often less RPGers than one would expect based on the numbers of RPGers from the US (did that make any sense?). So in conclusion, unless you can write (well) in a foreign language, know someone who does (and is willing to so for free or a very small fee), or have the 'next best thing', you should probably not try. Europeans are hard arses when it comes to buying stuff, i should know, i am one ;-) [/QUOTE]
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